If you aren’t at the top of Google YOU DON”T EXIST!

So you’ve build a website, got the brand message clear, made sure that your website showcases your products and services and it easy to navigate and make an enquiry, send a message. What next?

How are you going to market it out there so that people know about it? Newspaper? Radio? TV? Do they still even work?

The issue with a website is that it isn’t sitting in a shopfront and even if your company has a shopfront you’ll either be getting no walk by traffic or you are paying a fortune for the privilege.

So the question again is, what next? What you need is Search Engine Optimisation or SEO for short.

What is SEO? It’s ensuring all of the things that Google is looking for are present on your website and then it’s the advertising of your website out there for Google to find you more and more. Once this happens you start to move to the top of Google for your chosen keyword phrases.

What do we mean by ‘chosen keyword phrases’? Well take for example a couple of new blog posts that I have made in the past 2 weeks. They aren’t at the very top of Google because they are relatively new (or at least weren’t at the time of writing this 24/05/2018 7.49am).

The first example is a bit of fun to show the real truth in Google. Type in ‘the smartest man in Australia’. Our website is sitting up there for this phrase. Why is this valuable? Imagine if this were a buying phrase like ‘lawyer gold coast’ and imagine that you got 100 clicks for that keyword phrase. Your website if it had the right content would surely convert to an enquiry at say 5-10% of the time. This would mean a total of 5-10 enquiries for ‘lawyer gold coast’. Starting to see how valuable things are now?

If you want to know more about SEO or have a website that you want to get ranked, email me at cbindley@hotmail.com and I will happily look at any website for you.

Have a great day.

 

The smartest man in Australia

The smartest man in Australia

The smartest man in Australia

What’s that I hear you say? Who is the smartest man in Australia? Well, with a bit of manipulation and some secret sauce, in time you will see that Chris Bindley is the smartest man in Australia.

Who is Chris Bindley? That’s me. Sounds a bit arrogant, I know. The purpose of this page is not to highlight the fact that I think I am the smartest man in Australia because I don’t actually think I am. It is to demonstrate the true power of SEO. If you write about a subject with enough high quality content, use the right title tags and then build enough links back to your content, hey presto, it’s true.

Has it worked? Only time will tell. Here’s hoping, for a bit of fund at the very least 😉

 

Top 5 Free SEO Tools

Though it is hard to provide a perfect list of SEO tools, as every SEO tool is different from other and renders specific information that can support you in optimising your website, however, I would like to mention few of my favourite free SEO tools that anyone can use to analyse their websites. These SEO tools will give you reports about things that need to be fixed on your website to rank it better, but they won’t optimise your website, so if you are not very much familiar with the SEO thing, it would be best to hire an SEO expert to optimise your website.

SEOQuake

SEOQuake is a Chrome extension that acts as an SEO analysis tool it offers on-page website reports, assessing your website external and internal links and also compares your website with your competitors website site to find out what are the areas that you need improvements this will help you in deciding a perfect SEO strategy to perform better than your rivals. Other specialties of SEOQuake is it dose keyword analysis such as keyword density analysis for targeted keywords on the website, SEOQuake has an easy to read dashboard from where you can also export reports easily on your desktop for further analysis or if you want to send it to your SEO expert.

Fat Rank

Fat Rank is a chrome extension that allows you to track ranking performance for your targeted keywords, you can add keywords for pages that you have optimised for and fat rank will let you know whether you rank for the optimised keywords or not, if your keyword ranks in between 1 to 100, it will show you the position and if your keyword is out of 100. It will give you a message that your website does not rank for the keyword, this detailed information will help you in creating a better keyword strategy for link building or content update on the website.

Answer The Public

If you are worried about what topics you should write on for your website, Answer The Public is the best tool that can help you in finding great topics, it gives you queries and keywords those are related to your niche, you can create a content strategy around your niche for improving overall ranking of your website.

Seoptimer

It gives you complete information about your website crucial errors that need to be fixed. Seoptimer not only provide information about errors, but it also gives you a detailed list of recommendation that can be followed to fix these critical issues to improve page rankings. You can easily start analysing your website pages one at a time, you just need to download the chrome extension.

Nibbler

Nibbler is a free online SEO audit tool, quite beneficial if you want to analyse the Meta tags, social interest, the volume of content per page and code quality of a website. Though with the free version of Nibbler you can only generate three reports.

Though these tools can provide complete information to you about your website, but that information is of no use if you cannot utilise it and make the most out of it, if you are not an expert in the field of digital marketing, if this is the case with you, do analyse your website through these tools and if you find critical issues that you want to be fixed, hire US, the best SEO expert Gold coast. We will take good care of your website.

The death of the traditional BDM? | SEO Gold Coast

I was having a discussion with a long time industry friend earlier today and we were discussing the value of the traditional BDM/Sales Person versus the value of a high quality inbound lead generation system like SEO or AdWords.

We both agreed that if you spent $60-80k per year on a traditional BDM that either door knocked or cold called you would get nowhere near the same result than if you paid say $20-25k per year on high quality lead generation and then  60k+ on a Client Manager that had a focus around retention and growth.

We also both agreed that we see it time and time again where a company goes out and dumps bucket loads of cash in to a new business sales person or worse a team with no real ‘lead generation’ strategy in place.

What is the alternative? Think about this for a moment. A famous sales guy Jeffrey Gitomer once said that ‘People don’t like to be sold, but they love to buy’ and I 100% agree with the thought. When a person walks in to a shop, if they are not yet ready to buy they simply answer’ no thanks, I’m just looking’ when asked if they need help.

People are getting more and more sure about what they want and when they are ready to engage they go straight to Dr Google. Are you there in the hearts and minds of people when they search? No? Maybe it’s worthwhile looking at the value.

You can run a campaign in Google at an SEO level and get your website ranked for the phrases that people are searching for when they are ready to buy, you can even pay per click for the phrases straight off the bat with Google AdWords.

With the above in mind, if you set a monthly budget of say $1000-$1500 and that generated qualified sales leads for your business that a sales person could go out and talk with then win, why would you pay for a traditional BDM that in many senses seems to do everything expect what you pay them to do which is lead generation.

So back to the top question, if you could, would you prefer to pay say $20k-$25k per year for lead generation and then employ a sales person/account manager that is busy having sales discussions with people when they are ready to buy or would you prefer to pay as sales person $80k-$85k per year and just hope that they know what they are doing or are truly interested in doing it in the long term? How would you quantify that they are doing a good job? Against what metrics? The reason they are there would be because you don’t want to do it yourself or don’t have the time.

Do yourself a favour and have a think about your go-to-market strategy. If it isn’t currently to be in the hearts and minds of your buyers when they are ready to buy then perhaps it’s time to re-think that strategy. If it is and you want a hand with the marketing side, give me a yell, I’d be happy to help.

5 Common SEO Myths busted

We regularly here a lot of misinformation in the land of SEO. See below the top 5 most commonly stated by not just our clients but other SEO Companies:

Myth # 1 – Google does not like SEO

Commonly people comment on the fact that SEO in some way is gaming Google, that they don’t like it and that they will shut your efforts down at some stage.

Myth Busted – The whole foundation of Google is designed around SEO. It is the way that they rank websites. Google finds a new website through a ink to it, indexes the content on that site and then decides where it goes relevant to the other competing sites. While it is true that some Google updates affect search rankings negatively, it is only if an activity is designed in Google’s eyes to fool them or not provide the most relevant search result. a

Myth # 2 – SEO is a set and forget

It is sometimes seen that SEO is a once off activity that is completed and then you move on to the next marketing activity.

Myth Busted – Again, the nature of how Google works is t find and follow links. The more, relevant, trusted links the better. Add to this the fact that Google has over 300 minor revisions on how it measures SEO and it is a constantly evolving activity.

Myth # 3 – Link building is not effective anymore.

The belief exists that Googles punishes companies that build links.

Myth Busted – Whilst some links are disapproved, it is becoming more and more apparent that it is because the purpose of that link is not for the benefit of the user. Google hates poor quality links and not the good ones that you have earned organically. For Google, a fair number of high-quality links earned organically by following the Google guidelines is still as significant as before, if not more valuable. Links are still important provided it is relevant to the website and upholds the authority that Google uses as a parameter for ranking.

Myth # 4 – Click through rate (CTR) is not relevant anymore for rankings

Is is thought by some that Google does not consider CTR as a vital ranking signal as people can manipulate it easily.

Myth Busted – The reality is that Google has several patents on using Click through rate for rankings. Google relies on the searcher’s intelligence to judge the relevance of content. When searchers click on a result, Google assumes that it is more relevant than other results presented on the page. Experiments have proved that more clicks correspond to higher rankings even if temporarily. Google vets the CTR with the searcher’s history that it retains so that they know that the increased CTR it is not a fluke but in tune with the searcher’s behaviour.

Myth # 5 – Social signals have no impact on SEO

Some are arguing that Social signals are not a ranking factor. Hence it does not have any value in SEO.

Myth Busted – Although social signals are not part of Google’s ranking algorithm, it does influence search rankings differently. Google indexes social media pages to enable it to appear on the search results page. Surveys have shown that websites that garner higher social media responses can earn higher ranks. Social media gives more exposure to content that gets the opportunity of sharing and Google uses the signals to gauge the authority and relevance of the webpage that becomes an important factor in influencing search rankings. Linking your social media account to your website is good enough to do well in SEO without the need for any special measures in optimising the social media account.

Do your research people, if something new comes out, go out and read as much as you can. Subscribe to the subject matter experts, knowledge is power.

How do I work out the value of SEO for my website?

You’ve heard the word SEO mentioned or you might even have an idea of what it is (in its simplest of explanations it’s getting all of the things right in your website and then getting the Search Engines to love you). Now you want to work out if the strategy is right for you business and you also would like to quantify what it’s worth to your business.

It might surprise you to know that Google has freely had a tonne of tools that are freely available for many years. Probably one of the better known ones is the AdWords Keyword Planner. This tool which resides in an AdWords account. You will need to create an account and you will need to setup an AdWords campaign but you don’t need to make it live. The tool will give you an approximate amount of traffic available for any chosen keyword phrase. It only gives a rough guide and not an exact number though.

Once you have the number total across your phrases then using another guide that roughly a third of all traffic clicks on the top Organic position in Google (Search Engine Watch https://bit.ly/1NBkO60) take your total traffic and divide by roughly 3 so for example if you had the below monthly traffic estimates:

Gold Coast truck rentals – 500

Truck hire Gold Coast – 500

Cheap truck hire – 500

Truck hire near me – 500

(These are only examples and not real)

In the above you have a total of 2,000 visitors divided by 3. To be in the top position in Google for just these phrases you could expect to see approximately 666 visitors per month.

The next part depends on the success of your website to Enquiry/Sale. Another free tool is Google Analytics which is a piece of code that is installed on your website and will tell you a heap of information for free. Stuff like traffic origin by click, time on site, what pages were visited and whether they made an Enquiry. What is important is to properly set up your goals to track this properly. Based on the above example of truck rentals that site converts to an Enquiry at about 3%. This means that for every 100 visitors there are 3 enquiries made so over 666 visitors there would be approximately 20 enquiries made.

Now the next thing is your sales conversion %. If you aren’t tracking your current metrics then I suggest that you do. Most companies though could tell you how many people they book/sell to as compared to how many make an Enquiry. Let’s say it is 1 in 5 or 20%.

What’s next is the value average of a sale. This varies widely in each business and you might want profit or simply turnover but for the sake of the example let’s use a figure of $200.

Using that metric and all of he above data you could the below numbers:

2000 – Monthly searches

666 – Possible monthly visits

20 – Enquiries

4 – Sales

$800 sales – 4 * $200 sale value.

Now obviously there are a heap of assumptions above and they are not exact numbers but the metrics are fairly similar in terms of traffic/visitors/enquiry% so you now have a good baseline to go and work out if your online Strategy (yep you can apply this to AdWords traffic as well as other types of traffic) is going to be worth it.

If you were paying $1,000 per month for a traffic strategy like SEO you would have to wonder if it was worth it. Many companies that I have come across don’t k ow if their current marketing is working for them but with the above you can get a fairly good handle on it. I hope this helps.

Have a great day!

Why do I need to pay an SEO Company?

Why do I need to pay an SEO Company? The answer is that you don’t.

I had an epiphany on the weekend whilst I was painting my house in readiness to list it for sale. You see, similar to the question above, I thought, why do I have to pay someone to paint my house? Especially when you can simply go to the Hardware shop and buy all of the paint, paint pushes, prep gear and do it yourself.

I actually enjoy painting, I never used to. I have owned my house for about 14 years now and this is the 3rd time I have painted the interior and to be fair I think that I have gotten better every time. Better with research, pricing, preparation, quality of actual painting, time it took and the clean up afterwards. But man my body is sore today. I mean, I’m a pretty fit person, I go to the gym 4-5 times a week and work most of my body in doing so but I am still pretty stiff, using muscles in a way that I don’t normally do.

I think the trade off though is that for me, my weekends are pretty valuable for downtime and today, although I had a good time painting, I felt like I didn’t really get a break mentally (nor physically). See I work at the ‘conscious competence’ level. I have the ability but I still need to think about what i am doing and I really have to work hard for the same sort of result that someone that does this stuff all day everyday takes for granted. Not to mention how much more of it they get done.

This is sort of where I had the epiphany. You see, ultimately I chose to do it myself and I would do it again, not for the results but the enjoyment. The question is the same with SEO. DO you or someone you have in your organisation enjoy SEO? Do you enjoy ensuring that all factors within the site are as ‘Search Engine friendly’ as they can be? Are you up to date with the latest trends? When I painted the house I spent the time doing the research to ensure that what I was doing was in line with the modern colours and styles. With SEO, it isn’t even just a style thing, if you are doing something that is outdated it can actually harm your website’s rankings.

The other thing I thought about was the amount of time it took me. I bet if a pro did it they would have done the same amount of work smarter and faster not to mention all of the other things that I could of been doing if I didn’t have to paint. Again it’s the same with your business. Enjoying SEO is one thing, what about all of the other things you could be doing instead? It is a simple value versus output metric. What is your time worth versus the return you would get if you paid a company to do it instead? Not to mention what the results might be?

Like I said earlier, I would still do the painting myself and ultimately you might still choose to do SEO yourself but in the end form a business perspective you simply need to look at it from an ROI perspective. What will give you the greater return?

 

What does good SEO look like?

Are you wondering what an SEO company should be doing for you? Many people often ask me this question:

A good SEO company should not only focus on content, but also help with:

  • Duplicate Content – Checking for multiple versions of the same page or other duplicated content.
  • Check for issues that could potentially render content invisible to search engines.
  • Check that your website server settings are correct.
  • Integrate with social media, content, creative, user experience,

    paid search, or analytics.

  • Find ways to speed up your site.

    A good SEO professional not only understands the searcher, but the competitive landscape as well. It isn’t enough to just understand the user’s task, search marketers need to understand what other options are in the marketplace, and how they can fill the gap to provide a better solution for the user’s task.

    We’ve come a long way from keywords on pages to full-service marketing. SEO pros get to wear multiple hats as they help connect development, information architecture, user experience, content strategy, marketing, social, and paid media teams. It’s a game of give and take – all in an attempt to create something that works for search engines and users.

    There are plenty of cautionary tales about things as simple sounding as a site redesign or new CMS system causing a site’s traffic to drop or disappear leaving businesses scrambling. The simple fact of the matter is, most website changes these days affect SEO – and only by including SEO up front and throughout the project can a business hope to see positive results.

Crazy Organic Search Traffic Statistics

Ever wondered whether it is worthwhile using Google as your key marketing tool? Have a look below and decide for yourself:

Organic Traffic Statistics

  • 32.5 percent: The average traffic share the first Google organic search result gets. (Chitika)
  • 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
  • 1,890 words: The average content length of a Google first page result. (Backlinko)
  • 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources. (BrightEdge)
  • Over 40 percent of revenue is captured by organic traffic. (BrightEdge)
  • 73 billion: The estimated number of phone calls that will be generated from mobile search alone by the end of 2018. (Acquisio)
  • 8.5: The average number of organic mobile search results that Google shows on page 1. It previously consisted of 10 “blue links” in its search results. (SearchMetrics)
  • 8.59: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics)

Backlinks are queen

I said in a previous post that content is king. That the most valuable thing that you can go for the user and in turn the Search Engines is to write quality content. This is and has always been the most important thing that you can do because the entire purpose of a website is to impart knowledge. The thing is though, how will a Search Engine find you if you aren’t linked to from another website? A Search Engine as complex as it is, really is just a computer program that is designed to crawl and index links then read the content on that page, store it locally in it’s memory and spit out a result to the user when they search for a topic.

I always give the analogy of a side street that no one knows about with no walk by traffic. If there is no walk by traffic then your website is going to get found. In essence the entire website is a bunch of side streets. Without links to other websites, no website would be visible in fact, this is the whole basis of the internet. Join a whole bunch of computers up with shared resources (information) and hey presto you have the ‘World Wide Web’.

So coming back to backlinks, how is this relevant to SEO? Well, if you don’t have a strategy around building quality links or you don’t have the time or knowledge to do it yourself then you will need to engage an SEO company.

I get most of my work through referral because understanding what SEO is sometimes is challenging but if you understand it, understand also that it is not easy and it takes time. I for example am not handy when it comes to home handy things. Just recently I made a decision to get some help around the house from someone that I knew had the expertise and tools in this area. Now I could have spent the time, learned what to do and bought the tools or, I could employ help that does this stuff all day every day. I chose the latter. If you are looking for an SEO Expert on the Gold Coast or anywhere else in Australia, give me a yell and I’ll be glad to point you in the right direction.