The biggest search engine on the planet, Google, always keeps marketers on their toes. The update on December 1st Google announced an add-on to the original product reviews update, which was released on April 21. According to Google’s Twitter update, this product review will take over three weeks. Now, as mentioned earlier, however according to their December month blog posts they did have introduced some additions to the April 21 Product Review.
Let us look quickly at what were they!
What Were The Google’s April Product Review
According to Google, many users prefer vastly detailed researched reviews to low-quality content that only outlines several products. It, therefore, wants us to react to this with this update and make systematic improvements. In doing so, Google does not want to directly penalize low-quality product reviews with bad/low-quality content, in fact through these updates, however, Google would like to reward, above all, those websites that chose their content with more meaningful reviews.
Product reviews play an important role in Google ranking.
Through these yearly product reviews, it becomes easy to know how you are affecting or influencing society. It also aids you in increasing the traffic of your website. Similarly, you can determine the curve of your success effortlessly. You can see if the reach curve is declining or in ascending order. If the curve is moving downward, you need to address it as soon as possible. Users with these reviews keep working with the same efforts and understand how to make changes accordingly updated via Google.
Google Product Reviews makes your stand unique in the market. And this way, you can rank well on Google using the best SEO strategies
In the last April month update of Google, if you get punished/banned by Google, you need to go for improvements. You have to take it in the form of advice. Please do not take it negatively and never give up. By taking it positively, you can get advantages in the long term.
Recent December 2021 Product Review Roll Out
The December 21 update stresses the same points that were rolled out in the April issue. This product update of Google highlights two major aspects in bulletin points. The first one is the use of multimedia or ‘’showing’’ the product. Here you have to actually add evidence for your good service. It can be quality audio or video.
The second point is to add links to sellers. As many as you can. This is something that the algorithm can indeed pick up pretty easily. They can easily see if all your affiliate links are going to the same vendor or affiliate program. This is particularly easy in a single product review where you simply just send people to whatever affiliate program gets you paid the most.
This also eliminates the question that most affiliates have of having too many affiliate links on their reviews post because Google itself Google is saying that they want multiple affiliate links for a given product.
They’re essentially saying, that more is better than less.
Moving forward, This in-depth product review by Google will help the content creators that will increase rankings. These comprehensive reviews often include visuals, audio, or other media links that further share an understanding of the product. Google sees this as a way to reinforce authenticity – which is something we should also follow to stay at par with the competitors.