We regularly here a lot of misinformation in the land of SEO. See below the top 5 most commonly stated by not just our clients but other SEO Companies:
Myth # 1 – Google does not like SEO
Commonly people comment on the fact that SEO in some way is gaming Google, that they don’t like it and that they will shut your efforts down at some stage.
Myth Busted – The whole foundation of Google is designed around SEO. It is the way that they rank websites. Google finds a new website through a ink to it, indexes the content on that site and then decides where it goes relevant to the other competing sites. While it is true that some Google updates affect search rankings negatively, it is only if an activity is designed in Google’s eyes to fool them or not provide the most relevant search result. a
Myth # 2 – SEO is a set and forget
It is sometimes seen that SEO is a once off activity that is completed and then you move on to the next marketing activity.
Myth Busted – Again, the nature of how Google works is t find and follow links. The more, relevant, trusted links the better. Add to this the fact that Google has over 300 minor revisions on how it measures SEO and it is a constantly evolving activity.
Myth # 3 – Link building is not effective anymore.
The belief exists that Googles punishes companies that build links.
Myth Busted – Whilst some links are disapproved, it is becoming more and more apparent that it is because the purpose of that link is not for the benefit of the user. Google hates poor quality links and not the good ones that you have earned organically. For Google, a fair number of high-quality links earned organically by following the Google guidelines is still as significant as before, if not more valuable. Links are still important provided it is relevant to the website and upholds the authority that Google uses as a parameter for ranking.
Myth # 4 – Click through rate (CTR) is not relevant anymore for rankings
Is is thought by some that Google does not consider CTR as a vital ranking signal as people can manipulate it easily.
Myth Busted – The reality is that Google has several patents on using Click through rate for rankings. Google relies on the searcher’s intelligence to judge the relevance of content. When searchers click on a result, Google assumes that it is more relevant than other results presented on the page. Experiments have proved that more clicks correspond to higher rankings even if temporarily. Google vets the CTR with the searcher’s history that it retains so that they know that the increased CTR it is not a fluke but in tune with the searcher’s behaviour.
Myth # 5 – Social signals have no impact on SEO
Some are arguing that Social signals are not a ranking factor. Hence it does not have any value in SEO.
Myth Busted – Although social signals are not part of Google’s ranking algorithm, it does influence search rankings differently. Google indexes social media pages to enable it to appear on the search results page. Surveys have shown that websites that garner higher social media responses can earn higher ranks. Social media gives more exposure to content that gets the opportunity of sharing and Google uses the signals to gauge the authority and relevance of the webpage that becomes an important factor in influencing search rankings. Linking your social media account to your website is good enough to do well in SEO without the need for any special measures in optimising the social media account.
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