Crazy Organic Search Traffic Statistics

Ever wondered whether it is worthwhile using Google as your key marketing tool? Have a look below and decide for yourself:

Organic Traffic Statistics

  • 32.5 percent: The average traffic share the first Google organic search result gets. (Chitika)
  • 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
  • 1,890 words: The average content length of a Google first page result. (Backlinko)
  • 51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percent for social, and 34 percent from all other sources. (BrightEdge)
  • Over 40 percent of revenue is captured by organic traffic. (BrightEdge)
  • 73 billion: The estimated number of phone calls that will be generated from mobile search alone by the end of 2018. (Acquisio)
  • 8.5: The average number of organic mobile search results that Google shows on page 1. It previously consisted of 10 “blue links” in its search results. (SearchMetrics)
  • 8.59: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics)